2025 GMO Customer Satisfaction Ranking: PayPay Takes Top Spot in "Cashless Payment Apps" Category
GMO Research & AI, a GMO Internet Group company operating in the internet research business, has announced the ranking results for the "Cashless Payment Apps" category in the 2025 "GMO Customer Satisfaction Ranking."
In the overall ranking for this category, PayPay claimed first place. The service was recognized for its convenience of being usable almost anywhere and the ease of use of its app.
The "GMO Customer Satisfaction Ranking" conducts surveys based on strict methodologies, targeting only those who have actually used specific services or products. Published as a highly reliable ranking that visualizes corporate brand value, it aims to provide trustworthy and objective evaluation indicators in this era of information overload.
Ranking Results: 2025 "Cashless Payment Apps" Category
Overall Ranking
In the overall ranking for the "Cashless Payment Apps" category, PayPay took first place. Reasons for recommendation included overwhelming acceptance at stores - convenience stores, supermarkets, restaurants, individual shops - essentially usable everywhere, with many voices supporting its ease of payment.
- "What's attractive is that it can be used at so many stores. Even now, there are places that only accept PayPay for barcode payments." (Male, 60s)
- "Compared to other payment apps, it's extremely easy to use with intuitive operation. Also, PayPay can be used at many individual shops that don't accept credit card payments, which is very convenient." (Male, 50s)
For Mobile Suica in second place, many voices highly praised its smoothness - "just hold your phone up" at ticket gates and payment points, "no need to open the app."
For d Payment in third place, there were many voices supporting the sense of security from being operated by NTT Docomo and compensation in case of unauthorized use.
The top three were followed by:
(4) Rakuten Pay
(5) au Pay
(6) FamiPay
(7) Merpay
(8) AEON Pay
Item-Specific Rankings (Top 3)
PayPay claimed first place in "Feature Richness" and "App Usability." Additionally, Mobile Suica won first place in "Ease of Payment," Rakuten Pay in "Points & Campaigns," au PAY in "Support System," and d Barai in "Security." These results clearly demonstrate each service's strengths.
Usage Data: Key Points When Choosing a "Cashless Payment App"
GMO Research & AI surveyed the points users prioritized when choosing a "Cashless Payment App," with each item rated on a 10-point scale.
"Ease of Payment" (8.1) and "Points & Campaigns" (8.1) tied for the highest priority, closely followed by "App Usability" (7.9) and "Security" (7.9).
This suggests that being able to make daily payments quickly, easily, beneficially, and securely is particularly valued.
On the other hand, "Feature Richness" and "Support System" had relatively lower importance, indicating that the quality of basic user experience, such as ease of use and peace of mind, is the primary condition for selection.
Norbert Gehrke
