Chiba Bank's Advancement of One-to-One Marketing

Chiba Bank has constructed an "Analysis and Marketing Foundation" in collaboration with NS Solutions and Nippon Information and Communication to pursue "Advanced One-to-One Marketing". By utilizing this foundation, Chiba Bank will deliver optimal information and proposals to each customer at the most appropriate timing.

In recent years, with the advancement of digitalization, customer needs and behavior patterns have become increasingly diverse. To flexibly respond to these changes and provide financial services tailored to each individual customer, the bank has been actively promoting "One-to-One Marketing" initiatives.

The newly constructed "Analysis and Marketing Foundation" adopts the cloud data platform "Snowflake" as the foundation for centrally consolidating analytical data, integrated with the customer data utilization service "Treasure Data CDP". This foundation will aggregate not only traditional deposit account data but also customer behavioral data from applications, emails, and other channels. By utilizing this foundation, Chiba Bank will provide product and service proposals aligned with customer needs through optimal approach channels, promoting the advancement of "One-to-One Marketing."

Going forward, the bank will continue to improve customer experience through data utilization, aiming to become an engagement bank that stays close to the community and is chosen by customers.