payments

DGFT Targets Cross-Border Growth, Bridging Korean Sellers and Japanese Consumers via New Payment Alliance

Norbert Gehrke

02 Apr 2026 — 3 min read

DG Financial Technology (DGFT) has officially launched a strategic initiative to bolster South Korean cross-border e-commerce (EC) by providing critical payment infrastructure for merchants targeting the Japanese market. Through a partnership with Eximbay, a leading South Korean global payment service provider, DGFT will now offer PayPay’s online payment services to merchants utilizing the "Cafe24" e-commerce platform.

This move addresses a significant hurdle for international sellers: localizing the checkout experience. By integrating PayPay—one of Japan’s most widely used digital payment methods—South Korean businesses operating on Cafe24 can now offer a seamless transaction process to Japanese consumers. The integration is facilitated through a single contract with Eximbay, significantly lowering the barrier to entry for Korean firms looking to scale their operations in Japan.

Market Context and Strategic Impact

Cafe24 is a global powerhouse in the e-commerce space, supporting merchants across more than 200 countries. However, Japan remains a key strategic target for Korean exports. Industry analysts note that providing localized payment options is often the "final mile" in converting international traffic into sales. By bridging this gap, DGFT and Eximbay are positioning themselves as essential intermediaries in the East Asian digital trade corridor.

Eximbay, known for its specialization in cross-border transactions, is viewed by DGFT as a pivotal partner in expanding the footprint of Japanese payment solutions abroad.

Future Outlook

The current rollout is built on a flexible architecture designed for scalability. DGFT has signaled that this is only the first phase; the company plans to introduce additional payment methods based on merchant demand and evolving market trends.

In a statement regarding the partnership, DGFT emphasized its commitment to building high-convenience payment infrastructure that supports the business growth and sales strategies of both domestic and international partners. As cross-border e-commerce continues to mature, DGFT’s role in providing a flexible, integrated payment environment will be a key factor for merchants navigating the complexities of the Japanese market.

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