Generative AI Platform "NAM-GPT" Wins Celent's "Model Buy-Side Award 2025"
Nissay Asset Management announced that its generative AI platform "NAM-GPT" has won the "Model Buy-Side Award 2025 Digital Transformation and Generative AI Utilization Category" hosted by Celent. Celent is a member of GlobalData, and is a global research and advisory firm focused on the financial services industry.
Celent's "Model Buy-Side Award" recognizes best practices in technology utilization that support customer relationships and decision-making in institutional asset management. Award recipients are determined based on recommendations from buy-side financial institutions and rigorous evaluation by Celent analysts, with three evaluation criteria: "demonstrating business benefits," "high level of innovation within the industry," and "excellence in technology and implementation."
The Company's "NAM-GPT," developed in collaboration with Nowcast, was highly evaluated for:
- Being a pioneer in the early adoption of generative AI in Japan's asset management industry
- Involving diverse stakeholders from management to evangelists established in each department
- Achieving practical and concrete business results, including significant improvements in efficiency and productivity for ESG information collection and evaluation tasks
Celent Research Director Cupillas Ding commented: "The Model Buy-Side Award evaluates how financial institutions are leveraging technology to transform capital markets. Nissay Asset Management's NAM-GPT initiative is notable for promoting early adoption of generative AI in Japan's asset management sector, effectively involving diverse stakeholders while demonstrating effective utilization and concrete business results. This initiative serves as an excellent example of incorporating cutting-edge technology while creating business value and will be a great inspiration for other institutions."
We were fortunate to recently host Michinori Kanokogi, Head of Solution Research at Nissay Asset Management, who leads the research and development of digital investment solutions, and who shared his perspective on "AI in Asset Management".

