Hakuhodo Key3 supports Mazda’s first digital art collection “Meta-Mazda”

Hakuhodo Key3 has supported the launch of “Meta-Mazda,” Mazda Motor Corporation’s first digital art collection. In collaboration with the winning team “MAZDA Driver Identity” from the web3 Global Hackathon 2023 held with Mazda at the end of last year, Hakuhodo Key3 co-developed this project. The digital art can be purchased in limited quantity and for a limited time through the capsule toy campaign “Yoki Origins” offered by the Japanese public blockchain Astar Network.

About “Meta-Mazda”

This is the first digital artwork created by Mazda, a Japanese automaker. Utilizing NFT technology, it demonstrates Mazda’s foray into the digital realm and the potential to create new stories. Moreover, as the inaugural piece of Mazda’s digital art collection, this work will be positioned as an iconic piece going forward. Featuring Mazda’s brand icon, the Roadster, this artwork fuses subculture with Japanese aesthetics. Holders can enjoy this representation of Mazda’s pioneering digital art collection, which explores the possibilities of new digital experiences incorporating cutting-edge technologies like web3.

Digital Art Collection Overview

The digital art collection consists of 10 varieties as follows:

• Mazda x Japanese Seasons — 4 varieties
• Mazda x Astar — 1 variety
• Mazda x Hiroshima — 1 variety
• NA/ND Roadster Special — 2 varieties
• Secret — 2 varieties

The sales period runs from April 5 to May 6, 2024, and the digital art is available for a price of 0.003 ETH (approximately 1,500 yen), with the total supply limited to 22,222 pieces. Credit card payments are also accepted at the yen amount converted from 0.003 ETH at the current market rate, plus additional fees.

“Yoki Origins”: Astar zkEVM Launch Campaign

This is Astar Network’s original launch campaign commemorating the launch of the Ethereum Layer 2 blockchain, Astar zkEVM. In this campaign, over 40 web3 projects, creators, and major companies offer NFTs in a capsule toy format for distribution and sale. By collecting these NFTs, users can grow the original character “Yoki” provided by Astar Network. The campaign incorporates a social login function using SNS accounts and a credit card payment function for NFTs, providing an easy user experience even for those unfamiliar with cryptocurrencies.

About Astar zkEVM

Astar zkEVM is a “user-friendly” Layer 2 blockchain that inherits Ethereum’s security while achieving high-speed processing, low gas fees, and implementing extended tools such as credit card payments for cryptocurrencies and NFTs. As the first Layer 2 utilizing the “Polygon CDK” provided by Polygon Labs, the world’s leading blockchain development team, Astar zkEVM achieves a high level of EVM equivalence, allowing the use of development codes from Ethereum and Polygon as-is. Major global players like the world’s largest NFT marketplace Rarible, Dew, and Polygon’s largest DEX Quickswap support Astar zkEVM, providing a global ecosystem and user base. Additionally, leading Japanese companies are deploying their own applications on Astar zkEVM.

About MAZDA Driver Identity

MAZDA Driver Identity is the team that won the Grand Prize at the “web3 Global Hackathon 2023” hosted by Hakuhodo Key3 last year. Team member Kazuma Iizumi also serves as a director at Sincizmo, playing a central role in this project.

Sincizmo is a blockchain company supporting Web3 to realize an economy where creativity circulates. To build a foundation for mass adoption, Sincizmo is committed to creating new value by utilizing NFTs with various business operators in diverse fields.

About Hakuhodo Key Three

Hakuhodo Key Three is a web3 business production company co-founded in December 2022 by Hakuhodo and Sota Watanabe, CEO of Startale Labs Japan, leveraging knowledge from developing Astar Network. Aiming to create the world’s first web3 services through a “Consumer Inclusion” mindset and creativity, Hakuhodo Key3 contributes to realizing a society where more consumers can participate in web3, together with partner companies.

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