JAMP Fund Management Debuts ETF White-Label Service

JAMP Fund Management Debuts ETF White-Label Service

JAMP Fund Management has entered into a strategic partnership with Nippon Value Investors, marking the first commercial deployment of its newly established ETF White-label Services. The collaboration aims to list a Japan-domiciled active ETF on the Tokyo Stock Exchange (TSE) by spring 2026.

The agreement serves as a proof-of-concept for JAMP’s proprietary white-label framework, which was officially launched in June 2025. Billed as Japan’s first fully integrated, end-to-end support system for ETF structuring, the platform is designed to decouple investment decision-making from operational administration. Under the terms of the deal, JAMP Fund Management will assume responsibility for regulatory structuring, exchange listing, and ongoing fund administration. This turnkey approach allows Nippon Value Investors to focus exclusively on portfolio management and capital allocation without the operational overhead typically associated with launching an ETF.

For Nippon Value Investors, a specialized asset manager founded in 2005 with a strong track record in Japanese equity value investing, the move represents a significant expansion of its distribution channels. According to Nippon Value Investors President & CEO Yoshihiko Ito, the firm currently manages over 90% of its assets on behalf of overseas institutional investors.

“With plans to expand our business to Japanese institutional investors, we initially consulted [JAMP] regarding support for entering the Japan-domiciled private investment trust business,” Ito stated. However, the firm pivoted to an ETF structure upon advising that a TSE listing would offer dual accessibility to both targeted domestic institutions and the firm’s existing base of overseas investors.

The initiative highlights a growing trend in the Japanese asset management sector toward "Everything-as-a-Service" (XaaS) models, where firms like JAMP provide the infrastructure for independent advisors to enter public markets. By lowering the barriers to entry, JAMP Fund Management aims to stimulate competition and diversity within the Japanese ETF ecosystem.


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This week, the Asset Management Nation Parliamentary Association, initiated by former Prime Minister Kishida last November, presented its proposal document titled “Proposals for Asset Management Nation 2.0” to current Prime Minister Ishiba, outlining various policy proposals to advance Japan’s position as an “asset management nation” across five key pillars.

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