JCB Forges Alliance with Philippines' CCAP to Boost Financial Literacy and Responsible Credit Use
JCB International, the international operations subsidiary of Japan’s JCB, has partnered with the Credit Card Association of the Philippines (CCAP) to promote financial literacy and responsible credit card management among Filipino consumers. The two organizations formalized the partnership through a Memorandum of Agreement announced on May 12.
The cross-border collaboration aims to equip consumers with the tools necessary for sound financial management. Under the agreement, JCB and CCAP will develop localized financial education materials specifically tailored to the Philippine market. The initiative will also introduce "Credit Card 101" community sessions designed to instill healthy financial habits, alongside cross-platform digital content aimed at making financial literacy more accessible to younger demographics nationwide.
The MOA was executed via a coordinated signing event. CCAP Chairman Rolando P. Ebreo and President Geraldine C. Liggayu signed the agreement at the RCBC Office in Manila's Robinsons Equitable Tower. Concurrently, Takumi Takahashi, Executive Vice President of JCB International, signed from the company's headquarters in Tokyo. The Manila proceedings were witnessed by JCBI Manila Branch executives Wataru Tamura, Country Manager, and Yasutaka Nomura, Business Development Head.
The alliance merges the influence of a major global payments network with the Philippines' premier credit card industry organization. JCB, which began its global expansion in 1981, currently serves over 181 million cardmembers with an acceptance network of approximately 72 million global merchants. CCAP, established in 1980, acts as the collective voice for the Philippine credit card sector, representing 17 member banks and three associate members in regulatory, educational, and security matters.
Norbert Gehrke
