Lacoste Japan Taps Riskified AI to Drive Ecommerce Efficiency, Boosting Authorization Rates to 90%
Lacoste Japan has reported a significant recovery in its digital transaction processing capabilities, announcing that authorization approval rates have surged to 90% following the integration of Riskified’s (NYSE:RSKD) AI-driven fraud detection platform.
The implementation, completed in May 2025, marks a strategic pivot for the French apparel giant’s Japanese arm, which had previously grappled with approval rates hovering near 70%. According to the company, the legacy rule-based systems previously in place resulted in a high volume of manual reviews, creating logistical bottlenecks and forcing warehouse teams to intercept shipments reactively.
“It was a constant balancing act,” noted Kazunori Takada, Senior Manager of Ecommerce at Lacoste Japan, referring to the difficulty of configuring previous systems that often blocked legitimate revenue while failing to catch sophisticated fraud.
Since adopting Riskified’s platform—a decision influenced by the vendor's success-based pricing model and a rapid six-week deployment cycle—Lacoste Japan has largely automated its review process. By September 2025, the retailer achieved the 90% authorization milestone for domestically issued cards, effectively eliminating chargebacks and freeing up operational bandwidth.
Beyond fraud mitigation, the partnership has yielded critical compliance and user experience benefits. Riskified supported Lacoste Japan in securing approval for “Pattern 1” operations regarding the EMV 3D Secure mandate. This designation allows the retailer to bypass friction-heavy authentication steps for the majority of orders, streamlining the checkout flow to prevent cart abandonment while maintaining regulatory compliance.
The operational overhaul aligns with broader trends in the region, following similar adoption moves by major Japanese retailers such as United Arrows. With fraud management now automated, Lacoste Japan indicated it would redirect internal resources toward site usability and customer service enhancements.
Norbert Gehrke
