Launch of blockchain game accelerator program “tv asahi Blockchain Games”

extra mile, TV Asahi Corporation, and TV Asahi Music Corporation will jointly launch the “tv asahi Blockchain Games” project which will be led by extra mile, part of the TV Asahi Music Group.

The “tv asahi Blockchain Games” project is Japan’s first hands-on “blockchain game accelerator program” in the Web3 field. It will work with licensors or anime production committees holding IP such as music and video, as well as game developers and Web3 marketing companies, to provide support ranging from game incubation and game publishing to community marketing and token assistance.

In the Web3 field, content through entertainment is attracting attention as an approach to blockchain games (BCG). However, there are still few blockchain games originating from Japan due to the following issues:

• Difficulties in domestic and overseas marketing and promotion unique to the Web3 market
• Shortage of experts with specialized knowledge such as tokenomics and smart contracts
• Few cases of IP utilization and lack of development support in the blockchain field

To overcome these issues, the project will focus on producing blockchain games and form comprehensive business partnerships with IP holders, blockchain developers, game developers, and blockchain marketing agencies scattered around the world. Together with the project core team, it aims to achieve success for each game title and expand the market.

Business Strategy

The “tv asahi Blockchain Games” project emphasizes the following points in its business strategy:

• Game incubation: extra mile, which has experience in designing and developing NFT markets and BCGs for major companies in the Web3 field, will take the lead. Through the “tv asahi Blockchain Games” project, it will provide production and support from the game development stage, including the development of alpha and beta versions, design, and community management. The project can also support companies aiming to enter the BCG business.
• Global Marketing: for critical aspects of BCGs such as forming domestic and overseas communities and token marketing, which require specialized knowledge, the project will collaborate with partner companies with proven track records both in Japan and overseas to ensure successful marketing.
• IP Utilization Licensing/Creation: the project will also seek various IP partners, consolidate BCG IP rights in a production committee format, and work with developers to maximize the value and revenue of the IP.

Blockchain Game “NEOBRED”

As the first BCG title from the “tv asahi Blockchain Games” project, “NEOBRED” is scheduled to launch this spring.

“NEOBRED” is an NFT racehorsebreeding game developed by NFT Technology, where players can create a horse (NEOBRED), train it as a racehorse, and enter it in races.

Players can purchase NEOBRED DNA from the marketplace and breed NEOBRED. After completing the required training, they can participate in online races and enjoy other features.

The white paper is currently available on the official website.

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