Neo First Life and Car Seven Partner on Insurance Services and Information Provision

Neo First Life and Car Seven Partner on Insurance Services and Information Provision

Neo First Life Insurance, a member of the Dai-ichi Life Group, has entered into a business partnership with Car Seven DigiField, which operates a used car buying and selling franchise chain.

Through this business partnership, Neo First Life Insurance will begin providing various insurance services and information, including an "insurance diagnosis" tool that recommends optimal insurance product types based on values and lifestyles, primarily targeting Car Seven's customers who are experiencing life events or considering reviewing their household expenses in connection with buying or selling used cars. Neo First Life Insurance aims to support expanding Car Seven customers' "choices" and provide neutral and practical information to resolve customers' life anxieties.