Neo First Life and Car Seven Partner on Insurance Services and Information Provision
Neo First Life Insurance, a member of the Dai-ichi Life Group, has entered into a business partnership with Car Seven DigiField, which operates a used car buying and selling franchise chain.
Through this business partnership, Neo First Life Insurance will begin providing various insurance services and information, including an "insurance diagnosis" tool that recommends optimal insurance product types based on values and lifestyles, primarily targeting Car Seven's customers who are experiencing life events or considering reviewing their household expenses in connection with buying or selling used cars. Neo First Life Insurance aims to support expanding Car Seven customers' "choices" and provide neutral and practical information to resolve customers' life anxieties.
Background of Business Partnership
Used car buying and selling often occurs in conjunction with life events such as marriage, childbirth, job changes, and moving, and is also an important timing for reviewing overall household finances when considering car purchase costs.
Through this business partnership, Neo First Life Insurance will provide information to Car Seven's customers about insurance necessity and appropriate coverage review opportunities. This will not only help optimize coverage according to Car Seven customers' life events but also contribute to household expense reduction, working to expand customers' "insurance choices" and "car selection choices."
Moving forward, Neo First Life Insurance will continue to notice and address the small anxieties that customers face, serving as a partner to help realize customers' long and healthy lives. Neo First Life Insurance will work toward achieving its company vision: "From life insurance to life insurance - Insurance services that address even small life anxieties."
About Car Seven DigiField
Car Seven DigiField aims to be "a trusted automobile buying and selling FC chain by customers" and operates "Car Seven," which provides safe and secure used car buying and selling services with "Safety Declaration" from a customer perspective, while also providing platforms that support business efficiency improvements in the automotive distribution industry.
Norbert Gehrke
