SBI VC Trade & Sapporo Beer Launch Brand Experience PoC Using Web3 Technology
SBI VC Trade, a consolidated subsidiary of SBI Holdings operating a cryptocurrency exchange business, has launched the "Sapporo Draft Beer Black Label THE BAR Renewal Campaign" in collaboration with Sapporo Breweries, as part of a proof-of-concept experiment aimed at "expanding brand experiences."
This campaign commemorates the renewal of "Sapporo Draft Beer Black Label THE BAR," a flagship beer bar opened by Sapporo Beer in 2019 under the concept "The most delicious moment for beer is the first glass of the day." This initiative represents the "Sapporo Draft Beer Black Label" brand—which continuously pursues the "deliciousness of draft beer" and a unique "sophisticated adult atmosphere"—challenging itself to create new experiential value by utilizing Web3 technology. SBI VC Trade supports this initiative by providing technology including NFT issuance and management.
Campaign Details
- Special Website: https://www.sbivc.co.jp/kurolabelthebar
- Campaign Period: December 5, 2025 (Friday) - December 25, 2025 (Thursday)
- Eligible Customers: Customers who meet all of the following conditions:
- Customers aged 20 years or older
- Customers who have already opened an "SBI Web3 Wallet" with the Company
- Customers who have entered the campaign through said wallet
- Benefits
- Commemorative NFT for Sapporo Draft Beer Black Label THE BAR Renewal: NFTs distributed in this campaign cannot be withdrawn from the "SBI Web3 Wallet" for secondary use such as trading.
- Special Experience at Sapporo Draft Beer Black Label THE BAR:By visiting the store by January 31, 2026 (Saturday) and ordering draft beer, customers will receive the following special experiences (verification of NFT ownership from benefit above, required upon visit):
- One original coaster (not for sale)
- Draft beer served in "The Perfect 3WAY Glass," which changes flavor through three different drinking edges
- Benefit Provision Period
- Sapporo Draft Beer Black Label THE BAR Renewal NFT Reception Period: December 5, 2025 (Friday) - December 25, 2025 (Thursday)
- Sapporo Draft Beer Black Label THE BAR Store Experience Period: December 8, 2025 (Monday) - January 31, 2026 (Saturday)
Norbert Gehrke
