Seedflex raises USD 3.2m in a seed extension round co-led by Z Venture Capital, Iterative
Seedflex Technologies, a Singapore-based FinTech platform co-founded by two former Grab executives, has raised a $3.2 million seed extension round co-led by Z Venture Capital (ZVC), the corporate venture capital firm owned by LY Corporation, and Iterative. The funding also saw participation from existing investor 500 Global and strategic angel investors.
This strategic raise will also allow Seedflex to scale its business and operations across new Southeast Asian markets later this year, with plans to launch in Indonesia already underway.
The country is currently the world’s fourth-most populous nation with more than 285 million people at the latest count in 2025, offering vast growth potential in one
of the fastest growing regions in the world.
Seedflex launched in Malaysia last year to provide merchants with seamless access to its proprietary “Pay-As-You-Sell Advance” (PAYS Advance), a dynamic credit solution that automatically adjusts loans and paybacks based on sales revenue realization.
The company is now offering an embedded credit application programming interface (API) for their distribution partners to integrate directly on their own platforms.
Seedflex’s Malaysia operation is on track to break even by the middle of this year, with 35 percent month-on-month average revenue growth since launching in June 2024. More than 5,000 merchants in Malaysia have received PAYS Advance offers, and Seedflex is targeting to expand to 50,000 merchants by the end of 2025.
The company partners with more than 10 merchant ecosystems in Malaysia including Curlec, senangPay, EasyEat, CHIP and ipay88 to bring PAYS Advance to their network of around 80,000 MSMEs across the country.
