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Toys“R”Us Japan Deploys Forter’s AI Platform, Achieving Zero Fraud and Slashing Cart Abandonment Rates

payments

Toys“R”Us Japan Deploys Forter’s AI Platform, Achieving Zero Fraud and Slashing Cart Abandonment Rates

Toys“R”Us Japan has successfully integrated AI-driven fraud prevention technology from New York-based Forter, a move that has effectively eradicated fraudulent transactions while recovering lost sales tied to checkout friction. Following a one-month operational period, the retailer reported zero instances of e-commerce fraud alongside a highly streamlined customer payment