Digital Garage Expands FinTech Suite with Integrated Digital Wallet for “Cloud Pay Business”
Digital Garage and its subsidiary, DG Financial Technology (DGFT), have launched new digital wallet functionality integrated into their "Cloud Pay Business" DX solution. Developed in collaboration with group company Pocket Change, the platform aims to unify payments, loyalty programs, and customer management to drive digital transformation (DX) for brick-and-mortar retailers.
The solution leverages DGFT’s "Cloud Pay" QR code payment infrastructure alongside Pocket Change’s "Pokepay" platform, which specializes in proprietary electronic money issuance. The strategic goal of this integration is to provide a seamless "one-stop" support system that uses cashless payments as a gateway to increasing Customer Lifetime Value (LTV).
First Rollout: "Mandai Wallet"
The first implementation of this technology has been deployed for Mandai, a large-scale amusement and reuse retailer operating primarily in the Hokkaido and Tohoku regions. Dubbed the "Mandai Wallet," the dedicated app allows customers to manage a proprietary digital currency for use across the group’s facilities.
A standout feature of the Mandai Wallet is its diverse "charging" ecosystem. Customers can add funds via traditional methods such as credit cards and bank transfers or via dedicated cash machines. Unique to the reuse retail sector, the wallet also allows customers to instantly convert the trade-in value of used goods into digital balance.
For the amusement sector, the wallet streamlines the user experience by allowing customers to pay for crane games and merchandise by simply scanning a QR code, eliminating the need for coin exchanges or physical tokens.
Data-Driven Marketing and Future Expansion
Beyond transaction processing, the platform provides retailers with unified management of purchase data—tracking when, where, and what was purchased. This data-driven approach is designed to facilitate more effective marketing campaigns and customer retention strategies.
Digital Garage and DGFT have indicated that the Mandai rollout is only the beginning. The group plans to expand this digital wallet solution to other sectors, including event venues and leisure facilities. Moving forward, the company intends to enhance the platform by strengthening integration with membership information and providing more robust marketing support tools to help merchants maximize revenue.
About the Involved Parties
- DG Financial Technology (DGFT): A major Japanese payment service provider handling over 1.1 million payment touchpoints across Japan.
- Digital Garage: The parent company, focusing on the intersection of technology and social implementation through its "DG FinTech Shift" strategy.
- Pocket Change: A DG group company known for its currency conversion terminals and the "Pokepay" platform, which has supported over 1,500 original electronic money projects for local governments and private enterprises.
Norbert Gehrke
