Bloomo Securities Launches Wealth Management Service, Adopting U.S.-Style Fee Structure
Online brokerage firm Bloomo Securities has launched a new wealth management service, targeting wealthy individuals and pre-retirees in Japan seeking comprehensive, long-term asset management options amid ongoing inflation and yen depreciation.
The firm introduced two distinct service tiers based on customer needs and asset sizes:
- Advisor Course: Designed for clients managing ¥10 million or more with Bloomo Securities, focusing on portfolio strategy design, regular reviews, and ongoing support.
- Private Banking Course: Aimed at high-net-worth clients managing total assets of ¥100 million or more—inclusive of assets outside Bloomo—offering comprehensive asset allocation, portfolio management, and specialized advisory services such as estate planning and business succession in coordination with external experts.
Clients who prefer self-directed investing without dedicated advisory support can continue using the platform via its standalone Online Course.
Fee Alignment Strategy
In a notable shift from Japan’s traditional transaction fee–based brokerage models, Bloomo Securities is adopting an asset-based fee structure for its new advisory offering. Under this model, advisor compensation is tied directly to total assets under management (AUM) rather than trade volume or specific product sales, aligning the advisor's financial incentives with the long-term capital growth of the client.
The company cited U.S. wealth management benchmarks, noting that 74% of high-net-worth investors in the United States rely on independent financial advisors who operate under a fiduciary-like capacity, rather than as sales representatives.
Company Background & Events
Founded in June 2022, Chuo-ku-based Bloomo Securities launched its primary investing platform in May 2024 following its Type 1 Financial Instruments Business registration.
Norbert Gehrke
