Field Service SaaS Provider MeetsMore Backed by SMBC Edge and MS&AD Ventures in JPY 3bn Funding Round

MeetsMore Inc., a Tokyo-based startup providing cloud-based platforms for the field service and social infrastructure sectors, has secured approximately 3 billion yen in an extended Series B funding round.

The transaction, executed via a third-party allotment of new shares, brings the company’s total Series B funding to roughly 7 billion yen. Since its founding in February 2017, MeetsMore has raised a cumulative total of approximately 8.9 billion yen.

The extension round was led by SMBC Edge, with participation from X&KSK (a venture fund co-founded by Keisuke Honda), MS&AD Ventures, Daiwa House Ventures, and several existing investors. The capital injection acts as a continuation of the strategic round initially announced in March 2025, aimed at solidifying co-creation frameworks with financial institutions and corporate partners.

Use of Proceeds and Strategic Focus

MeetsMore intends to deploy the fresh capital across three primary areas to address structural inefficiencies in Japan's field and infrastructure industries, such as chronic labor shortages, manual operations, and siloed data:

1. AI and Data Infrastructure: The company will invest in upgrading its core product suite—the "MeetsMore" online quoting and ordering platform, the "ProOne" field industry-specific SaaS, and the "Hatchu" corporate procurement tool. A major focus will be developing AI-driven automation features to boost on-site productivity.
2. Customer Acquisition and Retention: Capital will be allocated to scale sales, marketing, and customer success operations to ensure deep integration of their software within client workflows.
3. Organizational Strengthening: MeetsMore plans to accelerate hiring while
   bolstering its corporate governance, risk management, and overall management structures to support future scale.

Synergies

The company plans to leverage its new investor base to unlock specific industry verticals. Notably, MeetsMore aims to utilize its proprietary data and AI to streamline complex processes in the fire insurance home repair sector, a synergy highlighted by MS&AD Ventures. Additionally, Daiwa House Ventures confirmed that its group companies have already begun implementing and operating MeetsMore’s "ProOne" software as of February 2026.

Management and Investor Commentary

MeetsMore CEO Ayako Ishikawa stated that the funding will accelerate the company's transition from a standard SaaS provider to an AI-centric "operating system for field industries." Ishikawa emphasized a vision where AI handles routine tasks, allowing human workers to focus on higher-value operations—a shift she believes will raise Japan's overall productivity and create an ecosystem capable of generating "blue-collar billionaires."

Investors echoed this sentiment, highlighting the untapped potential in digitizing legacy industries. SMBC Edge noted the immense potential of the social infrastructure sector and aligned its investment with the goal of driving Japan's macroeconomic growth. Meanwhile, X&KSK Co-Founder Keisuke Honda pointed to the overwhelming growth trajectory of the "ProOne" platform as proof of market demand, stating the fund fully supports MeetsMore’s mission to become a "Japan-born decacorn."

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Japan FinTech ObserverNorbert Gehrke